Here’s just a quick idea. Develop an analytics system that tracks users on Facebook who have 1000+ friends whose birthdays are within a certain time period. Once you have this data, contact each person and if they agree to change their profile picture and status for the entire day (their birthday) to a marketing spiel [...]
Hey there! This is my week in review and preview! Strick and More Tea: The brand spanking new e-commerce site is almost live over at strickandmore.ca. I’ve decided to use shopify.com to power it. I really like what they’re doing as far as functionality and design goes. My only gripe would be that they don’t [...]
A direct mass marketing campaign that isn’t targeted is very inefficient. That’s a fact, not everybody knows it, but everybody should. For example, if I have a product that is primarily used by men between the ages of 25-40, I probably won’t put up signage in a woman’s public washroom. Right now you’re saying, “Of [...]
Haven’t heard of Personal Networking cards before? Well you should! Personal Networking cards, essentially, are business cards that contain all of your personal contact information. They’re great essential to have if you’re currently seeking employment, or if you’re in an industry where networking is important (every industry, in my opinion). So what does a Personal [...]
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